I’m a one of seven students in the training program of the cooperation between Asian Vietnam in generally and that’s the cooperation between Dutch Mill Group - College Thomburi- College of foreign economic relations.

Further my knowledge and experience during 3 months work for Dutch Mill group about the habits of customer, Milk market in Thailand.

• Manage and develop relationship with TOP 10000 Business Leaders, Influencers, Luxury Business Partners in the ecosystem of Diageo Vietnam to educate, mentor about Diageo products and recruit them to Diageo CRM program via private/mass events, activations and online platforms: virtual events, e-newsletter, website...
• Support the Brand team and Partnership team to maximize the effect of CRM programs, Luxury Partnership and Direct Engagements, to drive the most important KPIs (1) Sales and (2) Branding.
• Build and run the digital and actual campaigns, create dynamic content to engage and build strengthen relationship with customer at right touchpoints then push sales and brand awareness.
• Develop and maintain strong partnership with luxury partners like VW Group, Ford, Masterise, Nova Group, Audi, Jaguar Land Rover... for business corporation to cross sale and exchange customers.
• Build customer loyalty and manage CRM program’s awareness grows year by year with 250% in 2023.Conceptualize and implement new email MKT campaign, resulting in a 30% click-thru rate.Plan and control budget for marketing and communication projects.

• Run Ads campaign, conduct video, build up YouTube channel, monitor, measure and report on effectiveness of marketing communications/leads to support sales. 
• Planning online content marketing and social media development strategies.
• Coordinating between staff and sales team to develop conduct event push sales.
• Cooperate with internal to roll out training programmer which are developed sales skill in house.
• Looking after the budget of the marketing department.
• Planning commitments the annual sales target for ordering, delivery, forecast.
• Responsible to submit Monthly or Annual Sales Report, Aftersales reportPropose ideas/suggestions to BOD to improve sales performance.
• Manage 12.000 data get sales campaign info & follow up, actions to ensure resolution does reaching customer satisfaction.
• Generate new leads using web forms to automatically capture your contacts’ data to the CRM and setting follow up tasks.
• Analyze data, understand customer behavior, monitor and evaluate versatile processes, report the customers satisfaction after event/Aftersales campaign.
• Combining Email MKT & CRM data is effectively used to craft better-personalized email content, reach out to the right audience.
• Combining CRM with email marketing to enhance customer engagement, keep track of all customer interactions and ensure all of your customers are promptly taken care of with timely communication.
• Experience to build and manage image showroom system to run the Marketing/ PR campaigns to follow up and develop the Sales.
• Collaboration with Insurance, Banking, Accessories partner like Phu Hung insurance, MB, Sea Bank, PPG Vietnam co-host and host events as Golf Tournament, Caravan, Vietnam Motorshow, Car Launching, Grand Opening...
• Experience in Business result summary.Researches and analyses market trends, demographics, pricing, competitor products, and other relevant information to come out marketing strategies & sales campaigns.
• Work closely with sales manager to design sales training programs Creating marketing materials in line.
• Do plan & executive over 30 events per year with 3 big events (event at showroom, coffeeshop, province from Highland to Ca Mau)Build up website, creating and publishing content marketing along branding guidelines with business vision.

• Define Sales and AS marketing strategy & Activity timeline with budget allocation.
• Plan, manage, sponsor events as Vietnamstar Golf Tournament, Vietnam Motorshow, Car launching.
• Coordinate and support in Product launch events/display/Test drive/Roadshow events in province, Coordinate with partnership, working with local brands and global brands as Casta Vietnam, CND, LG Vina Cosmetic, Macallan, Glenmorangie, Macallan, Bamboo Airway Magazine, Etihad Airway, golf courses, Taylormade.. to manage the Marketing/PR campaigns/ sponsorship to push Sales/Brand.
• Follow Mercedes-Benz’s local market strategy guidelines and adapt into dealer.
• Implementation of Sales, AS marketing plan, standards, workshop process and workshop analysis.
• Participate in training courses with sales team for product knowledge and sales orientation.
• Assist in selecting appropriate supplier for the event and work closely with them.Promote AS products and services (Parts, accessories, collection, etc.)
• Assist dealers on implementation of AS marketing plan, standards.
• Social media marketing support: Digital marketing activities, market analysis and monitoring.
• Define and implement media strategy/copywriter.
• Follow up and update PC and CV product data on internet, website.
• Control data input on internet-based admin.

• Customer services: Understand market feedback about the brand and activities.
• Develop and create business relation with potential clients.
• Prepare market research in order to find potential new markets and clientsMarketing planer and organize service clinic.
• Create content for internal and external communication: PR articles, CEO’s speech, social media/digital content, SEO/SEM, brochure, internal magazine.
• Manage Mercedes-Benz Vietnam official website, social media channels, e-newsletter and CRM system.

• Organizing Test Drive in HCMC and other provinces.
• Coordinate event - Motor show
• Drawing up the PR campaign.